I did an internet  search on the word “redeem” and one of the first things I found was a company called Redeem, which is “a leading global provider of recycling and recommerce solutions for mobile phones and other handheld electronic devices.” Which doesn’t matter at all to this post. What I found interesting was it’s tagline: “making sustainability easy”.

I know it sounds weird, but I’ve been sort of meditating on that over the past few days. Redeem: making sustainability easy.

I think about my personal life, my own redemption through my salvation. I’ve been redeemed by God through the sacrificial death of His only Son, Jesus Christ. I have been purchased. The debt for my sins – past, present and future – has been paid. Christ’s death erased my debt.

Now, “sustainability” has become a go-to word for ecologists. In ecology, it’s “how biological systems remain diverse and productive indefinitely.” Less specifically, it’s “the ability to be maintained at a certain rate or level”. It’s the capacity to endure.

Does my relationship with God need to be sustainable? Yes! The good news – and the point I’m trying to make – is that my relationship with God is sustainable through my redemption, and not by any other means.

Ephesians 2:8-9 makes it clear that “it is by grace you have been saved, through faith—and this is not from yourselves, it is the gift of God— not by works, so that no one can boast.” It is only by grace that we are saved. It is only by God’s grace that we are redeemed. And it is only by our status as children of God that our relationship with Him is sustainable. Good works won’t do it, although good works should flow naturally from the redeemed life.

And because of His grace, there is nothing we can do to make Him love us more and nothing we can do to make Him love us less. That’s some pretty decent sustainability.

So if I could, I would adapt the company name and its tagline to read: Redemption: Making Sustainability Easy. What a cool way to think about my relationship with God!